Author Archive | wpadmin

What Does Your Audience Want?

As the affiliate program manager for RevResponse.com, it is my job to help our partners figure out what their audience wants. Once you have that knowledge, monetizing your audience becomes much more simplistic. How can you possibly promote affiliate offers to your audience if you don’t know their interests? Any affiliate program should be willing […]

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Affiliate Marketing and Social Media

Everyone is talking about the big 2011 trends for affiliate marketing. What is going to happen within the space? What new technologies will revolutionize our businesses? I don’t have a looking glass in to the future, but I can look back at 2010 and get a feel for what has been growing. Based on my […]

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Affiliate Manager Commandments

For nearly two years, I have had FeedFront’s 10 Affiliate Manager Commandments posted on my wall. These directives keep me focused on doing a right by our RevResponse.com affiliates. I’ve always found commandment #1 to be the easiest “Thou shall always be accessible.” It’s not hard to respond to emails, field phone calls, and reply […]

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Staying Motivated Once the Affiliate Marketing Glow has Dimmed

It is pretty evident to me, that affiliates start off in the space with a refreshing excitement and enthusiasm for the prospect of making easy money. But, once they realize that it isn’t always so simple, that excitement quickly becomes cynicism and lethargy. As the affiliate manager for RevResponse.com, I have seen it happen hundreds […]

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2010 AffStat Report – Thoughts and Questions

I received my copy of Feed Front Magazine last week and it reminded me to check out the AffStat report for 2010. While not all of the data that Missy Ward and Shawn Collins collect has direct implications to my job as the affiliate manager for RevResponse.com, the insight provided by a large sector of […]

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Do Contests Motivate Affiliates?

As the affiliate manager for the RevResponse partner network, it is my job to inspire our publishers to promote our offers. I give guidance, answer questions, design new tools, and hand-hold as many of our affiliates get started with the network. But, being available isn’t always enough. I have learned that motivating affiliates is an […]

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Cash In On Your Registration Process

Every corner of your online presence can be a money-making opportunity – even your site registration landing page can become a potential revenue generator. If you operate a site that requires visitors to sign-up for your newsletter, for other offers, for alerts, etc., you can maximize that action. When a visitor registers within your site, […]

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Are You Making the Most of Your Mailings?

If you send a newsletter to your site users and are not in the habit of including affiliate offers, then you are missing out on an incredible earning opportunity. Adding a featured offer or two to your regularly scheduled mailings is a simple way to add visibility to your links and increase your conversions. Do […]

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Think Outside of the IAB Box

I want to give all of you affiliates out there some very basic but incredibly vital advice: think outside of the IAB box. What do I mean? I want you to consider all of the ways you can promote your affiliate offers other than in your dedicated ad space.

Web surfers are becoming immune to ads. We all know where the ads typically lie on a site and our eyes have been trained to avoid them. Because of this ad-avoidance conditioning, it is vital to find a way to monetize your site other than display ads.

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Making the Most from Your Affiliate Programs

Lately there has been some positive chatter about a potential upswing of the economy. While I keep my fingers crossed for truth in those sentiments, I still find most conversations about the current state of the economy to be largely negative. Sure, it’s a bad situation out there and doing the whole “woe is me” thing with your friends, family, and neighbors is as common as taking out the trash these days. But, throwing an economic pity party isn’t doing you or your wallet any good. If you spent that time and energy focused on your earning potential you’d have much less to complain about.

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