In the business world, this is known as gamification. It is the use of game-like techniques to instigate the target audience into solving problems whilst using the game as a marketing strategy. Some common examples associated with child products; sales pick up when they give out a toy as an incentive with the product. Many brands use reward points and badges as a usual marketing strategy which has proven to boost sales.
Engaging customers through gamification expands the market presence in the digital platform. Online games used as successful tools to reach out to an audience worldwide. The natural gratification of winning and the urge of competing in the business come together in a perfect combination.
Gamification not only helps in customer engagement but has found applications in various fields such as education and corporate structures.
All work and no play make Jack a dull boy! There are aspects of education which are attractive and engaging such as offering stars which are very popular among kids. Incentives in corporate structures which involve an employee finishing a task and obtaining reward badges to encourage employees.