Archive | February, 2013

The REAL Reason your Campaign Conversions have Tanked

We’ve all been there – You’ve been working on a campaign for several weeks, iteratively improving each of your creatives, step by step, on your way to the “optimal” conversion path.  Then one day your predictably improving conversion rates, and EPCs, take a dive straight towards Mother Earth.  But, it might not be caused by […]

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3 Ways to Utilize POF’s New Targeting Feature

Thanks for the opportunity to write here Ian! This post is mostly geared towards the best way to use POF’s newest targeting option. ** We’ve since added the ability to target the viewer’s age as some offers will only take leads from certain age groups. There are 3 main ways for dating that I think […]

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