Archive | July, 2010

Paid Programs are the Best TV Shows to Watch

I just realized I watch TV when I wake up. It isn’t a bad thing but instead of watching the news, going to espn, watching cnn, or music channel – I find myself watching the paid programs. I am not sure how long I have been doing this but I just realize I watch pointless […]

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How Much Money Are You Willing To Lose?

I was reading through an email about some latest and greatest product a while back and came across a statement made about being willing to lose $100 on your first PPC campaign while learning the ropes. For some reason it struck me as odd that anyone would even think twice about losing $100. Especially when […]

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Do Contests Motivate Affiliates?

As the affiliate manager for the RevResponse partner network, it is my job to inspire our publishers to promote our offers. I give guidance, answer questions, design new tools, and hand-hold as many of our affiliates get started with the network. But, being available isn’t always enough. I have learned that motivating affiliates is an […]

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Conversion Optimization: Are You Split Testing Headlines?

Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled his conversion rate (and earnings, […]

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