I just realized I watch TV when I wake up. It isn’t a bad thing but instead of watching the news, going to espn, watching cnn, or music channel – I find myself watching the paid programs. I am not sure how long I have been doing this but I just realize I watch pointless [...]

I was reading through an email about some latest and greatest product a while back and came across a statement made about being willing to lose $100 on your first PPC campaign while learning the ropes. For some reason it struck me as odd that anyone would even think twice about losing $100. [...]

As the affiliate manager for the RevResponse partner network, it is my job to inspire our publishers to promote our offers. I give guidance, answer questions, design new tools, and hand-hold as many of our affiliates get started with the network. But, being available isn’t always enough. I have learned that motivating affiliates is an [...]

Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline.

A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled his conversion rate (and earnings, respectively, [...]

Lately I have been working with the local client stuff and optimizing their site and page. One concept I had for the client was to do a lead capture instead of doing a phone call. This way I can guarantee my leads and it will be up to the client to sell their services to [...]